CleanHydro Returns With the True Story of Northwest Dams and Rivers
The latest chapter of a great Northwest story has just begun to unfold on TV and in newspapers and magazines including Ruralite. This spring, a fresh round of CleanHydro advertising is telling the story of hydropower dams and the incredible power of the Northwest’s Columbia and Snake Rivers to benefit our daily lives.
CleanHydro is a public education effort, coordinated by Northwest RiverPartners and now in its third year, that reaches 7 million residents in Oregon, Washington, Idaho and Montana. Through TV and print advertising, the CleanHydro campaign celebrates the multiple benefits of the Northwest’s dams and river system: irrigation for agriculture; flood control for cities and towns; commerce made possible by navigable rivers and a robust port system; and of course, hydropower—the region’s most affordable and reliable source of clean, renewable energy. Hydropower doesn’t burn any fossil fuels and keeps our carbon footprint about half that of other parts of the country.
Again this year, anti-dam advocates will take the hydropower system back to court to sue over a federal plan that directs how the dams will be operated to minimize their impact on salmon. These anti-dam voices also are collecting signatures to send to President Obama, demanding that the Snake River dams be taken down. Despite the billions spent to make dams more fish-friendly and improve salmon habitat, these opponents won’t stop until they remove some of the dams that provide nearly 60 percent of the region’s energy and 90 percent of its renewable energy.
For all of these reasons, it’s critical that CleanHydro continue to cut through the noise and take the true story of hydro and our river system directly to the people of the Northwest. Thanks to the unflagging support of our partners, we are making sure that hydro’s story is heard. For additional information about the Northwest’s hydropower and river system, please visit www.CleanHydro.com.